Monday, 18 March 2013

Test Your Target Facebook Audience: Tester Ad’s

Facebook Targeting
It is widely publicised that Social Media Marketing offers the best return on investment out of any marketing form. However, as it can be so ‘cheap’, it is very easy to fall into the category of wasteful spenders by creating many poorly targeted campaigns. For example: cold targeting small business owners in Manchester for your shop fitting business, with a £20 daily budget running for 1 week… Now, this targeting strategy may turn out to be absolutely perfect and bring a lot of attention to your page, but it’s a gamble. By the end of the week you’ll have spent £140 and the campaign might have been a complete flop! This is why I want to introduce to you ‘Tester Ad’s’.

The ‘Tester Ad’ theory is to set up your target categories and run the Ad for 1 day, with a fairly low daily budget. If you set a daily budget of say £10 with a £1 CPC bid, you should expect to have spent your daily budget and gained at least 5 likes (50% success rate). If you don’t reach your set daily limit then it’s clear that this targeted audience is not right for what you’re trying to advertise. It’s at this point that you adjust your target categories and try again with a 1 day Tester Ad. When you’re Ad has successfully gained a 50% success rate, and reached your set daily limit, then you know it’s a goer! It is then time to release this Ad for a longer term with a higher daily budget and you can be confident of a good return on investment.

Give it a go and drop us a comment on the Dreamtheatre Ltd. Facebook page to tell us how you got on!

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