Facebook is Doomed...Everyone under the age of 30 is leaving it… Bullshit

Facebook is doomed. Everyone under the age of 30 is leaving it… This is a completely bullshit statement that some would have you believe. We’ve heard it all before; ‘Twitter is going to topple Facebook’, ‘Instagram is taking over’. Neither has happened yet, so I wish writers would calm down and refrain from these sensationalised statements until there is a major attack on the social media giant. In the following article, social media...

Read More

Writers - Adam's Current Favourites

So as I sat reading in my red, leather rocking chair, I had a thought: "maybe people would like to know my, current, favourite writers...". Now, you maybe don't give a shit... but you're getting them thrown at you anyway. Each of these four men have very unique writing styles that I believe makes great reading for young, or new writers; you'll learn a lot. The connection between each writer is the subjects of business, productivity and lifestyle. So...

Read More

7 Social Media Time Savers

There’s no two ways about it, social media marketing is time consuming – if done properly. However, if you read and apply the seven tips I’ve provided in this article, you’ll feel like Dr. Who (apparently he’s the ‘Time Lord’). The Excuses Reasons Some excuses as to why people don’t have time to market their business through social media are entirely valid, but only some. The majority of excuses are, in fact, products of laziness and a lack...

Read More

Don’t be Afraid to Ask

You’ve heard of the saying “It pays to be nice” yeh? Well I’m going to change that for the sake of this article to: ‘It pays to engage’. I suppose engaging is kind of being nice anyway… There will come a time when every business needs the help of those around it. An example of this is one of our clients, Future Fitness – a gym in the south side of Glasgow. They are currently trying to fight against a juggernaut, soulless gym chain opening...

Read More

The Art of the Video Blog

So guys, welcome back to ‘the dream theatre’.  I’m sorry I’ve been away for so long and haven’t had a chance to post many articles; it’s been a busy time at Dreamtheatre with lots of exciting opportunities popping up. However, I now plan to repay you with an innumerable amount of awesome stuff that will have you overwhelmed with social media success! To start with I’d like to talk to you about video blogging…  What’s the Deal...

Read More

Ignore Social Media and you’ll be nowhere on Google

There are still some that don’t buy in to social media as an effective marketing tool for their business. I know this sounds mad (it is mad), but it’s true. These people have “various reasons”, none of which are very well informed, and are usually due to a prehistoric mind-set. We’ve been over these reasons before, so I’ll not bore you by repeating them.  So, what if I dropped this infobomb*: Your Google ranking also relies on your...

Read More

A Social Media Master – The Story of Ross Stewart

Let me introduce you to Ross Stewart: Ross is small and loud… There you go. Done. Come to think of it, that’s a pretty damn accurate way to describe why he’s been successful on social media! I can also say what I like about Ross, as he’s a very close friend of mine. Ross has a coaching business, Ross Stewart Fitness & Nutrition, and has done for about two months. The reason I describe it as coaching business and not a personal training...

Read More

Test Your Target Facebook Audience: Tester Ad’s

Facebook Targeting It is widely publicised that Social Media Marketing offers the best return on investment out of any marketing form. However, as it can be so ‘cheap’, it is very easy to fall into the category of wasteful spenders by creating many poorly targeted campaigns. For example: cold targeting small business owners in Manchester for your shop fitting business, with a £20 daily budget running for 1 week… Now, this targeting strategy...

Read More

Social Media for Small Business as well as Big

It amazes me, slightly annoys me, but does not surprise me that some small business owners have not yet conformed to the power of social media marketing only to continue to spend large sums of money on quarter page adverts in local newspapers, which reach a small fraction of their target audience. You could expect to spend in excess of £250 for this example of newspaper advertising, but has money been well invested? Before answering that question let’s look at some of the reasons small business owners give for still using this form...

Read More