The 8 Commandments of Facebook Content Creation

“Quit it with these long posts! I just ignore them!”

I recently posted a status on Facebook sharing my opinion of long posts (specifically on Facebook), backed up with a study of course. However, I believe content creation, in general, is such an important subject that I’d like to harp on about it a little more.

So in this article I’ll go into more depth regarding ‘post lengths’, but also provide you with 8 golden genius drops* of content creation advice.

*Golden Genius Drop: A piece of priceless advice that one’s mind may chew on.

Long posts SUCK (most of the time).

99% of those using social media are doing so for the reason described in the title – to be ‘social’. They’ll come on to check out what’s happening with their friends, maybe skim over a few news stories, watch a video or two, or check out a new restaurant. They don’t come on to read lengthy articles or to learn, in great detail, about any particular subject - We have blogs and news sites for that kind of stuff. At most, people will interact with links to articles that have a brief description before-hand to help them decide whether they want to spend time reading on.

According to Track Social, Facebook posts of more than 140 characters attract a significantly less amount of engagement (Figure 1.). However, this doesn’t mean you have to start cutting all of your posts down to Tweets. The beauty of Facebook is that there are no limitations here.

A long post can still gain a healthy amount of engagement IF it’s structured in the right way; but when I say long, I mean long within reason. My rule of thumb is that if a posts runs over 100 or so words write a blog article. Any more than 100 words and you enter into the boring/ignored category described at the start.

Figure 1

To find out about how to structure these longer posts that still provoke engagement, read on!

The 8 Commandments

Here are the 8 rules I follow when creating Facebook posts:

1.       Write an attention grabbing opening statement:

Think of your post like a newspaper article; the headline is the hook for readers.

2.       Good grammar and perfect spelling:

I shouldn’t need to explain this one. Poor grammar and misspelt words just looks careless, so be careful.

3.       Shorten links:

These save space and look far tidier (I have slight OCD…). Use Google URL Shortener to help you here.

4.       Use bespoke graphics:

Something I try to do as often as possible is use bespoke graphics or original photography. These present a professional image to followers, and will keep you out of copyright trouble!

Simply saving images from Google is lazy and risky. So if you can’t create bespoke graphics, or have no unique photography, then use websites such as Flickr to source images.

5.       Use Hashtags to label the subject, but that is all:

Unfortunately the introduction of hashtags into Facebook didn’t quite work out. According to EdgeRank Checker’s research, Facebook hashtags are actually less likely to make a post go viral. People also don’t tend to take part in public discussions on Facebook the same way they do on Twitter. So again, this makes the Facebook hashtag redundant.

However research aside, Facebook hashtags are a great way of labelling what your post is about. Think of them like labelling a blog article... These labels may attract your audience to read your post.

6.       Get to the fucking point:

As previously explained, people have short attention spans when spending time on social networks. Don’t bore your poor followers…

7.       Include a call to action:

Studies show that people are more likely to engage if asked to.

8.       Sign off with your website URL:

Not only does this make a post look professional, but it drives potential customers to the point of transaction.

If you’re purely using social media for PR purposes the same rule applies. The majority of your service/product information should reside on your website.

Let’s wrap it up

So there you have it, eight ways you can create more professional looking Facebook posts that will encourage engagement. All you need to do now is discuss an interesting or useful subject.

To give you an example of what a good post may look like, I thought I’d sign off by following my “8 Commandments”:

A Sweet-Ass Blog Article Sign Off:

I hope you enjoyed reading this article and, as always, would really appreciate any feedback. So who’s going to start the discussion? Comment below chums.

If you’d like to check out some of my Facebook posts then join me here: http://goo.gl/5nbmAV

#FacebookPosts #8Rules

www.dreamtheatremarketing.co.uk

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Facebook is Doomed...Everyone under the age of 30 is leaving it… Bullshit

Facebook is doomed. Everyone under the age of 30 is leaving it…

This is a completely bullshit statement that some would have you believe. We’ve heard it all before; ‘Twitter is going to topple Facebook’, ‘Instagram is taking over’. Neither has happened yet, so I wish writers would calm down and refrain from these sensationalised statements until there is a major attack on the social media giant.

In the following article, social media expert (whom I greatly admire), Dave Kerpen explains that many younger Facebook users are dropping the social media platform to use other networks such as Snapchat & Vine. It seems that their parents and older family members are signing up and becoming very active on the platform… *Damn*

Dave's Article:

http://www.inc.com/Dave-Kerpen/teens-are-leaving-facebook-what-does-it-mean-for-your-business.html

The later part of this statement is true; an older demographic is beginning to take to the most powerful social media platform in the world. However, what has been missed out is that younger users are simply not engaging and sharing as much as they used to. The fact is that they are still, very much, present on Facebook. The statistics speak for themselves:

·         83% of 18-29 year old American internet users are on it.

·         73% of 30-49 year old American internet users are on it.

·         57% of 50-64 year old American internet users are on it.

The last time I checked, Facebook was more than just a platform to share pictures. A lot more.

It’s true that newer social media platforms such as Snapchat and Vine are on the ascendancy, but they have a long way to go before they will seriously affect Facebook. Right now they’re a pimple on the ass of Facebook, and Facebook have shown that they're pretty good at controlling these break outs.

Let’s take Vine for example:

Vine is the fastest growing social media app in the world. However, it currently only has 40 million registered users. They also haven’t announced the number of active users. All we know is that Vine activity dropped when, Facebook owned, Instagram announced its competing video service in June.

So, 40 million Vs 1 Billion… Facebook are hardly doomed. The truth of the matter is that by gaining 1 billion registered users, Facebook is well on its way to saturating the market.

There are 1.9 billion internet users in the world that have access to Facebook (China cannot access Facebook), so Facebook have captured 53% of the potential market. On top of that, Facebook saw a 2% growth between 2012 and 2013.

So, with the number people now on Facebook, of course growth has slowed down. It may even soon halt. But should this cause panic in the Facebook ranks? I’d say no.

Facebook, like Apple, have rocketed to the top and can almost touch the elusive glass ceiling. At this level any small attack at the foot of the market will have a small effect on usage and sales etc. There will always be others that will try to topple them from their throne. Unfortunately this is the life of a champion

.

I have every faith that Facebook will continue to stay agile and innovative for years to come, and will continue to cast there ever-seeing eye across the market.

  

To conclude:

As human beings, we are inquisitive and like to try new things. So we may drift between social media platforms, but for the time being that drift will always be between Facebook and another.

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The Art of the Video Blog

So guys, welcome back to ‘the dream theatre’.  I’m sorry I’ve been away for so long and haven’t had a chance to post many articles; it’s been a busy time at Dreamtheatre with lots of exciting opportunities popping up. However, I now plan to repay you with an innumerable amount of awesome stuff that will have you overwhelmed with social media success!

To start with I’d like to talk to you about video blogging… 

What’s the Deal with Video Blogging?

You can build connections with your audience through video like no other format.

Contemplate this: You’ve been travelling for a while and you want to get in touch with your partner (obviously this isn’t always the case). Would you rather: read a letter they sent you, talk to them on the phone, or actually see and hear them on a video call or Skype?

It’s far easier to convey passion and excitement through video than by writing it down. These are two very important ingredients in the recipe for charisma, and as we’re all attracted to charisma (it’s human nature*) people are more likely to connect with a charismatic person.

*Studies have shown that people with higher levels of charisma tend to be noticed, listened to, respected, and followed.

Research, recently carried out by b2bmarketing.net, has indicated that video promotion is, in fact, six times more effective than print or online articles. Moreover, Dr. James McQuivey of Forrester Research says: “one minute of video is worth 1.8 million words”.

As true as I believe Dr. McQuivey’s statement is, I would whole-heartedly encourage you not to put the pen and paper down just yet. And definitely do not stop reading!

Reading is one of the most important things to regularly do in life. Reading makes you more intelligent, better at writing; it makes you a better thinker by focusing your concentration, and it makes you an interesting person.  To surmise, it makes you a more useful human being.

However, marketing is about variety in audience connection. Make sure you’re coming at your audience from all angles.

So, if you produce semi-regular video blogs and promotions; because people will feel more connected and loyal to you, they will be more likely to frequently read your blog articles. Win Win dudes!

A list of Pros

Now we’ve covered the phychology behind video blogging, I’ll introduce you to the full list of benefits it can have in your marketing campaign:

It’s Personal

As we’ve discussed; when you’re on video you can connect with an audience on a more personal level. As the audience can see and hear you – they feel like they know you.

 Project your feelings and emotions through video and you’ll create a loyal and zealous fan base.

Easiest Way to Engage

It takes less effort for people to watch a video than it does to read an article – people are getting god-damn lazy! Therefore you’ll engage with a more captive audience, as their interest can be held for longer. Undoubtedly they’ll come back for more (unless your information sucks).

It’s Useful

In a video you can hold up objects to talk about and show people how something’s done. "One look is worth a thousand words", Frederick R. Barnard*.

*This is, in fact, where the saying: ‘a picture is worth 1000 words’ comes from.

It’s Convenient

If you have thoughts in your mind it doesn’t take long to ‘blurt’ them out on camera. You can use your mobile phone now to film your thoughts and upload them to your site on the go - Your audience will love spontaneity. We all do.

Your Confidence Will Grow

Throwing yourself in front of a camera will do wonders for your confidence. Heck, it takes big balls to get on screen and start talking.

Confidence is one of the most important traits to attain for the following reasons:

1.  If you’re confident when talking about your chosen subject it projects that you’re competent in that subject.

2.  Confidence aids effective communication.

3.  We are more likely to trust someone who is confident.

4.  Confidence helps you get what you want out of life.

“If you know what you’re worth, then go out and get what you're worth”, Rocky Balboa.*

5.  Confidence is another key ingredient in charisma.

*We can learn a lot from Mr Balboa. Type ‘Rocky Speeches’ into YouTube and listen carefully.

My girlfriend has a serious antipathy for Rocky (Sylvester Stallone), so I have to frequently remind her that she’s wrong and should fix that opinion.

Let’s Wrap It Up

To bring the curtain down on this article I’d like to explain how simple a video blog can, and should, be.

There is no need to spend hours producing/editing videos with branding and a sound track etc. This stuff can be cool, but also kind of annoying… I would suggest it’s better kept for promotional videos. You should treat your video blog like a video diary- this will create a far better connection with your audience.

An example of someone who produces fantastic video blogs is John Romaniello. John is a strength coach, Angel Investor, model, and author; he has a fantastic blog on www.romanfitnesssystems.com/. Thousands of people from all over the world follow John and look how simple his video blogs are:

I’ll be recording a video blog soon, so in the comments section let me know if there are any topics you’d like me to talk about.

You can also post your suggestions on either:

https://www.facebook.com/DreamtheatreLimited

https://twitter.com/DreamtheatreUK

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Ignore Social Media and you’ll be nowhere on Google

There are still some that don’t buy in to social media as an effective marketing tool for their business. I know this sounds mad (it is mad), but it’s true. These people have “various reasons”, none of which are very well informed, and are usually due to a prehistoric mind-set. We’ve been over these reasons before, so I’ll not bore you by repeating them. 

So, what if I dropped this infobomb*: Your Google ranking also relies on your business having a social media presence? In fact, not just a presence; having an effective, high performing presence!

“Oh shit! Really?” 

So let’s discuss what needs to be done in order to be highly ranked in Google searches.

*I’m of the opinion that the creation of new words is clever… and cool.

Call to Action

The majority of business owners probably fall into one of the following two categories:

1.       They have bought into the importance and effectiveness of using social media to market their business, but don’t understand that it affects their Google ranking. They may have invested a significant amount of money into SEO using keyword optimisation, but don’t understand why they only topped Google’s search ranking for a few weeks and are now falling down the list.

2.       They don’t use social media at all. However, they invested in SEO using keyword optimisation and don’t understand why their website is sliding down Google’s search results page.

Now I’m not saying you should forget about your keywords and meta tags. These are still important factors in Google’s latest algorithm. However, unless you constantly update your website by adding valuable content (not just information about your company) this method alone will fail. 

So let’s introduce the key metrics that Google’s latest “Penguin” algorithm looks for, and hopefully after reading this article today you’ll have a list of things to do that will improve your online presence.

Penguins Love Social Media

Here are the 3 most meaningful metrics that you must consider in order to be highly ranked in Google searches:

1.   Build your keywords portfolio

Repeating the same keyword over and over is pointless. Google see this as spam, and Penguin was introduced in order to weed out these websites that offer no value.

You must write your website content using many keywords. Google have reported that over 20% of search queries are new, unique queries. So create real, valuable content that uses the keywords that explain your service, but also other words that are related to what you offer.

Take Away: Don’t forget the keywords that explain your service, but don’t flood your content with them either. Include many words and phrases that explain your service.

2.    Quality over quantity 

This title is actually true in almost every facet of life other than money and assets. No one gives a shit that you go on 3 holidays a year if they’re in Benidorm, Blackpool and Tenerife. I wanna to talk to the dude that saved for two years to travel through South America coast to coast!

That very random anecdote actually explains this point quite well. Google now measure the quality of your content using the following two metrics:

·         How unique the content or topic of your site is.

·         How resourceful and information rich it is (not thin content).

Take Away: Provide useful, interesting or unique content that will highlight your website as a valuable one.

3.    Social Media Promotion

Here it is ladies and gents. The biggy! You need to promote your business and website through social media platforms. Google’s wee Penguin loves businesses with social media!

“Social Signals” was accepted as a valid ranking factor that shows how valuable a business/website is. Google are looking for shares, likes, re-tweets, mentions and +1’s. So you must engage with your community through social media platforms. This means having a social media presence for businesses that don’t already.

Remember to include links to your website on your social media platforms, because the more people that link to your website through Facebook, Twitter, Google + etc. the higher up the rankings you’ll climb. The Penguin algorithm is weighted this way. 

Take Away:  Get active on social media!

As always folks It’s great to hear your opinions, so leave your comments under this article or join the Dreamtheatre community on Facebook, Twitter and Google +:

https://www.facebook.com/DreamtheatreLimited

https://twitter.com/DreamtheatreUK

https://plus.google.com/u/0/103777485746000148812/posts

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