Test Your Target Facebook Audience: Tester Ad’s

Facebook Targeting It is widely publicised that Social Media Marketing offers the best return on investment out of any marketing form. However, as it can be so ‘cheap’, it is very easy to fall into the category of wasteful spenders by creating many poorly targeted campaigns. For example: cold targeting small business owners in Manchester for your shop fitting business, with a £20 daily budget running for 1 week… Now, this targeting strategy...

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Social Media for Small Business as well as Big

It amazes me, slightly annoys me, but does not surprise me that some small business owners have not yet conformed to the power of social media marketing only to continue to spend large sums of money on quarter page adverts in local newspapers, which reach a small fraction of their target audience. You could expect to spend in excess of £250 for this example of newspaper advertising, but has money been well invested? Before answering that question let’s look at some of the reasons small business owners give for still using this form...

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