
A common
difficulty for online businesses is converting their marketing efforts and
social engagement into sales. It’s fairly easy to portray your chosen brand
image and increase your following (If you follow me, and/or have read my
previous articles, hopefully my help has brought you to that position), but
getting those followers to part with their cash, especially online, can be a
complete bitch!
The first
thing I’d say is it’s not easy… It...